SO GOOD. The secret book everyone should read. I should have read this long time ago. Very well written and full of peer reviewed scientific explanations and references. Interestingly, this also includes some TOP-NOTCH marketing tips, better than most marketing books I have ever read. I will make sure my kids read this when they are a little older, but meanwhile, I will discuss concepts with them.
— Jul 30, 2015 08:28AM
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