Anu Harchu > Recent Status Updates

A strategy is a coordinated and integrated set of where-to-play, how-to-win, core capability, and management system choices that uniquely meet a consumer's needs, thereby creating competitive advantage and superior value for a business. Strategy is a way to win - and nothing less.

Strategy is the answer to these five interrelated questions:
1. What is your winning aspiration?
2. Where will you play?
3. How will you win?
4. What capabilities must be in place?
5. What management systems are required?

Strategy is an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition.

People with purpose thrive, brands with purpose grow, and companies with purpose last.

FIVE QUESTIONS TO ASK:

The work of living your purpose must start at the corporate level. Mission-driven commitments, such as zero deforestation or respect for human rights, must apply to the whole company or there's no credibility. You'll know that purpose is core to strategy if you can answer yes to these five questions. Does the purpose ...

The three dimensions of market activity: Products, Markets, Regions

The Product Manager as a "heavy worker"
- Strategic tasks: High
- Operational tasks: High

The "leisure-oriented" Product Manager
- Strategic tasks: Low
- Operational tasks: Low

The Product Coordinator
- Strategic tasks: Low
- Operational tasks: High

The "real" Product Manager
- Strategic tasks: High
- Operational tasks: Low

Processes describe the How, while the organizational structure defines the Who.

Offering the existing application service via own mobile network capacities (e.g., realized as a Mobile Virtual Network Operator) could be a strategic option that would fit to the ongoing convergence of the whole ICT sector.

Google is an example of successful OTT provider (Bachelet and Sale 2014).

There is a lack of clarity about the tasks of a product manager.

As a product manager, you should vehemently prevent attempts by functional areas to delegate tasks to the product manager!

The functional manager is:
- Functional specialist
- Product generalist
- Resource manager

The product manager is:
- Product market specialist
- Functional generalist
- Product market manager

The basic principle of product management is that a product manager is assigned to individual products or product groups with the task of coordinating and controlling all product-related topics across functions.

If being green is about doing less damage, and sustainability about reaching zero, net positive is about making things better.

Word of the Day: Purpose driven brand