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Leisa
Leisa is on page 131 of 252 of Selling the Invisible: A Field Guide to Modern Marketing
Great section on the importance of focus/positioning, not trying to be everything to everyone.
— Jan 10, 2011 03:07AM Add a comment
Selling the Invisible: A Field Guide to Modern Marketing






Leisa
Leisa is on page 85 of 864 of Management: Tasks, Responsibilities, Practices
Best UX book I've read in ages and it's as old as I am.
— Dec 07, 2010 08:18AM Add a comment
Management: Tasks, Responsibilities, Practices










Leisa
Leisa is on page 165 of 278 of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
think I've worked out what sketching exercise we'll do at Bookclub!
— Nov 09, 2010 06:58AM Add a comment
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Leisa
Leisa is on page 22 of 216 of A Fine Line: How Design Strategies Are Shaping the Future of Business
early days, but I'm quite enjoying this so far - I can almost hear his accent as I read :)
— Nov 08, 2010 12:57AM Add a comment
A Fine Line: How Design Strategies Are Shaping the Future of Business

Leisa
Leisa is on page 125 of 200 of Subject To Change: Creating Great Products & Services for an Uncertain World
Pretty much how I remembered it. Not quite sure who the target audience is but suspect it's not me.
— Nov 07, 2010 10:27PM Add a comment
Subject To Change: Creating Great Products & Services for an Uncertain World





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