P.41,# 3
Key concept
~Find group that's
*most profitable
*most likely to sneeze
Figure out how to
*develop/advertise/reward group
Ignore the rest
~Your products - Should NOT
**cater to the masses** ***
~Your products (& ads) Should
** **Cater to the customers you'd choose if you could choose your customers** **
P.43, #3
Record company marketing outline
-find -> reach -> teach
— Oct 26, 2012 07:04PM
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