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I think this should be an mandatory reading for Sensory Design majors. The introduction summarizes countless hours discussing personal anecdotes related to neuromktg. This reading would’ve made the major so much richer and fast-paced.

One of the most enlightening and mind-opening reads. Not a light reading by any means, content is very History and Philosophy oriented.

Very interesting and full of up-to-date insights and info. I’ve had to google some very American concepts I was not aware of but still beginner friendly

Meh

Uno de los libros más aburridos que he leído en mi vida. Tiene grandes ideas pero se tarda mucho en desarollar su punto y tiene mucho texto redundante. Sí incluye ejemplos de la vida real, que sirven casi como personajes, lo que ayuda un poco.