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Diningtyas is on page 90 of 353 of The Dentsu Way : Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

when it is difficult to attract the consumer's interest, it is important to lay out a clear path that draws consumers out from within their Information Barrier, increase their involvement, and ties into their purchasing behavior.

— Feb 15, 2013 01:26AM Add a comment

Diningtyas is on page 12 of 353 of The Dentsu Way : Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency

My personal favorite from Yoshoda's Ten Spartan Rules: 5. Once you begin a task, complete it. Never give up. Never give up.

— Feb 10, 2013 01:52AM Add a comment