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Fiona Spence
Fiona Spence is starting What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)
Fascinating content. It’s a shame that it appeared to be a promotion for a podcast rather than a credible, competent, science backed piece of work. A little less podcast promotion would’ve made this book five stars for me. I god bored with continually being directed to podcast episodes. The same outcome could’ve been achieved in a less promotional way which would’ve given the concepts in the book more space.
Oct 22, 2024 12:42AM Add a comment
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

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