Marketing > Editions
by Geoffrey Lancaster First published January 1st 1995
Published January 1st 1995
by Butterworth-Heinemann
Paperback, 399 pages
Published September 24th 2003
by Palgrave
2nd, 2nd ed. 2003, Paperback, 448 pages
Published January 1st 2003
by Palgrave Macmillan
Second edition, Hardcover, 365 pages




