Marketing > Editions
by Charles W. Lamb Jr.
Published January 1st 2010
by South-Western
11th Edition, Kindle Edition, 804 pages
Published November 1st 1999
by South-Western College Pub
4, Hardcover, 1,036 pages
Published January 1st 2013
by Cengage Learning
12th Edition, Unbound, 833 pages
Published January 1st 1996
by Southwestern Publishing
3rd Edition Annotated Instructor's Edition, Hardcover, 890 pages





