Books by Jean-Noël Kapferer

Jean-Noël Kapferer
Average rating 4.14 · 912 ratings · 60 reviews · shelved 6,880 times

Showing 30 distinct works.

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	The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer, Vincent Bastien 4.25 avg rating — 551 ratings — published 2008 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Strategic Brand Management: Advanced Insights and Strategic Thinking by Jean-Noël Kapferer 4.11 avg rating — 89 ratings — published 2012 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare by Jean-Noël Kapferer 4.14 avg rating — 74 ratings — published 2015 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	الشائعات: الوسيلة الإعلامية الأقدم في العالم by Jean-Noël Kapferer 3.44 avg rating — 70 ratings — published 1987 — 25 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer 4.19 avg rating — 47 ratings — published 2004 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: new approaches to creating and evaluating brand equity by Jean-Noël Kapferer 3.62 avg rating — 16 ratings — published 1992 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer 3.77 avg rating — 13 ratings — published 1997 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Luxe: Nouveaux challenges, nouveaux challengers (Marketing) by Jean-Noël Kapferer 4.57 avg rating — 7 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities by Jean-Noël Kapferer 3.83 avg rating — 6 ratings — published 2001	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advances in Luxury Brand Management by Jean-Noël Kapferer (Editor), Joachim Kernstock (Editor), Tim Oliver Brexendorf (Editor), Shaun M. Powell (Editor) really liked it 4.00 avg rating — 5 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Les Marques, Capital De L'entreprise: Créer Et Développer Des Marques Fortes by Jean-Noël Kapferer 4.33 avg rating — 3 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ré-inventer les marques, La fin des marques telles que nous les connaissions by Jean-Noël Kapferer it was amazing 5.00 avg rating — 2 ratings — published 2013 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Boatos: o mais antigo mídia do mundo by Jean-Noël Kapferer 2.33 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	L'enfant et la publicité: Les chemins de la séduction (Communications) by Jean-Noël Kapferer it was amazing 5.00 avg rating — 1 rating — published 1985	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	chemins de la persuasion: le mode d'influence des media et de la publicité sur les comportements by Jean-Noël Kapferer really liked it 4.00 avg rating — 1 rating — published 1978 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Les Marques : Capital de l'entreprise by Jean-Noël Kapferer liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Rumors: Uses, Interpretation and Necessity by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	La Marca. Motore della competitività delle imprese e della crescita dell'economia by Jean-Noël Kapferer, Filiberto Tartaglia (translator), Jean-Claude Thoenig 0.00 avg rating — 0 ratings — published 1989 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	(The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)) [By: Kapferer, Jean-Noel] [Jan, 2012] by Jean-Noël Kapferer, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Certifiable Software Applications 1: Main Processes [7/18/2016] Jean-Louis Boulanger by Jean-Noël Kapferer, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advances in Luxury Brand Management by Jean-Noël Kapferer (editor), Joachim Kernstock (editor), Tim Oliver Brexendorf (editor), Shaun M. Powell (editor) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	うわさ―もっとも古いメディア by Jean-Noël Kapferer 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marcas. À Prova de Prática by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ce qui va changer les marques by Jean-Noël Kapferer 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Les remarques à l'épreuve de la pratique: Identifier et analyser les dérives et les erreurs couramment observées dans la pratique des marques, pour apprendre d'elle by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	La sensibilité aux marques: Marchés sans marques, marchés à marques by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	C.B.S.A., communication by smiling around: Humour et communication by Jean-Noël Kapferer 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Re-marques by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	FAQ - La Marque - La marque en questions : réponses d'un spécialiste.: La marque en questions : réponses d'un spécialiste. by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ブランドマーケティングの再創造 by Jean-Noël Kapferer 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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