Books by C. Whan Park

C. Whan Park
Average rating 4.20 · 25 ratings · 2 reviews · shelved 135 times

Showing 17 distinct works.

	Brand Admiration: Building A Business People Love by C. Whan Park, C. Whan Park, Andreas B. Eisingerich, Allen M. Weiss (Foreword) 4.27 avg rating — 15 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Admiration: Building A Business People Love by C. Whan Park, C. Whan Park, Andreas B. Eisingerich, Allen M. Weiss (Foreword) really liked it 4.00 avg rating — 5 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Brand Relationships by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester 4.25 avg rating — 4 ratings — published 2009 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand admiration: Strategie di business per arrivare al cuore delle persone by C. Whan Park really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Involvement and Reference Group Influence by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Competitors as sources of innovative marketing strategies by C. Whan Park 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mediating roles of trial and learning stage on the outcomes of consumer involvement by C. Whan Park 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The effects of involvement and executional factors of a television commercial on brand attitude formation by C. Whan Park 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Attachment: Construct, Consequences and Causes (Foundations and Trends by C. Whan Park, Deborah J. MacInnis, Joseph Priester 0.00 avg rating — 0 ratings — published 2008	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Role of Familiarity and Knowledge in Consumer Behavior by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Decision-making and Choice Decision by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Decision-making and Choice Decision by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Strategy by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Strategy by C. Whan Park, Vibrant Publishers 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management by C. Whan Park, Gerald Zaltman 0.00 avg rating — 0 ratings — published 1987	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more books, click here.