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C. Whan Park
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Brand Admiration: Building A Business People Love
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Andreas B. Eisingerich
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Andreas B. Eisingerich
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Brand admiration: Strategie di business per arrivare al cuore delle persone
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Brand Attachment: Construct, Consequences and Causes (Foundations and Trends
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Deborah J. MacInnis
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Joseph Priester
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Marketing Management
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Gerald Zaltman
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— published 1987
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Brand Strategy
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Vibrant Publishers
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Vibrant Publishers
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Decision-making and Choice Decision
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Vibrant Publishers
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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
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Vibrant Publishers
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