Books by Larry Percy

Larry Percy
Average rating 3.55 · 103 ratings · 8 reviews · shelved 454 times

Showing 14 distinct works.

	Strategic Advertising Management by Larry Percy 3.30 avg rating — 27 ratings — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Integrated Marketing Communications by Larry Percy 3.29 avg rating — 24 ratings — published 2007 — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management by Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan 3.79 avg rating — 19 ratings — published 2011 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management by Richard Elliott, Larry Percy 3.73 avg rating — 15 ratings — published 2007 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising and Promotion Management (McGraw-Hill Series in Marketing) by John R. Rossiter, Larry Percy 4.30 avg rating — 10 ratings — published 1987 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategies for Implementing Integrated Marketing Communications by Larry Percy 3.33 avg rating — 3 ratings — published 1997	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace by William Winston, Larry Percy 3.50 avg rating — 2 ratings — published 1997 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising strategy: A communication theory approach by Larry Percy 2.50 avg rating — 2 ratings — published 1980 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brand Marketing Communications by Larry Percy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Integrated Marketing Communications by Percy, Larry (2011) Paperback by Larry Percy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Communications: Objectives, Strategy, Tactics by John R Rossiter, Larry Percy, Lars Bergkvist 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Communications: Objectives, Strategy, Tactics by John R Rossiter, Larry Percy, Lars Bergkvist 0.00 avg rating — 0 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategic Brand Management by Richard Elliot, Larry Percy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace by William Winston, Larry Percy 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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