Books by Gerard J. Tellis

Gerard J. Tellis
Average rating 3.92 · 71 ratings · 5 reviews · shelved 439 times

Showing 11 distinct works.

	Will & Vision: How Latecomers Grow to Dominate Markets by Gerard J. Tellis, Peter N. Golder 3.81 avg rating — 27 ratings — published 2001 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Unrelenting Innovation: How to Create a Culture for Market Dominance (J-B Warren Bennis Series) by Gerard J. Tellis 3.83 avg rating — 18 ratings — published 2012 — 13 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Effective Advertising: Understanding When, How, and Why Advertising Works by Gerard J. Tellis 3.93 avg rating — 14 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The SAGE Handbook of Advertising by Gerard J. Tellis (editor) 4.43 avg rating — 7 ratings — published 2007 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising and Sales Promotion Strategy by Gerard J. Tellis 3.67 avg rating — 3 ratings — published 1997 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Publicidad y estrategia de promoción by Gerard J. Tellis 4.50 avg rating — 2 ratings — published 2005	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Estrategias de publicidad y promoción by Gerard J. Tellis 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) Paperback November 20, 2003 by Gerard J. Tellis 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice by Gerard J. Tellis 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	[The SAGE Handbook of Advertising] [Author: x] [October, 2007] by Gerard J. Tellis, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) by Gerard J. Tellis(2003-11-20) by Gerard J. Tellis, Unknown Author 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

* Note: these are all the books on Goodreads for this author. To add more books, click here.