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Gerard J. Tellis
Average rating:
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11 distinct works
Will & Vision: How Latecomers Grow to Dominate Markets
by
Gerard J. Tellis
,
Peter N. Golder
3.81 avg rating — 27 ratings
— published 2001 —
5 editions
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Unrelenting Innovation: How to Create a Culture for Market Dominance
3.83 avg rating — 18 ratings
— published 2012 —
13 editions
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Effective Advertising: Understanding When, How, and Why Advertising Works
3.93 avg rating — 14 ratings
— published 2003 —
9 editions
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The SAGE Handbook of Advertising
4.43 avg rating — 7 ratings
— published 2007 —
5 editions
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Advertising and Sales Promotion Strategy
3.67 avg rating — 3 ratings
— published 1997 —
2 editions
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Publicidad y estrategia de promoción
4.50 avg rating — 2 ratings
— published 2005
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Estrategias de publicidad y promoción
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) Paperback November 20, 2003
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Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice
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[The SAGE Handbook of Advertising] [Author: x] [October, 2007]
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