Books by Richard G. Netemeyer

Richard G. Netemeyer
Average rating 4.00 · 26 ratings · 1 reviews · shelved 117 times

Showing 3 distinct works.

	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Kelly L. Haws (Editor), Richard G. Netemeyer 4.10 avg rating — 10 ratings — published 2010 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden, Richard G. Netemeyer 3.78 avg rating — 9 ratings — published 1993 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Scaling Procedures: Issues and Applications by Richard G. Netemeyer, William O. Bearden, Subhash Sharma 4.14 avg rating — 7 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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