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Richard G. Netemeyer

Richard G. Netemeyer is a Professor of Commerce at the McIntire School of
Commerce at the University of Virginia. He received his PhD in business
administration with a specialization in marketing from the University of South
Carolina in 1986. He was a member of the marketing faculty at Louisiana
State University for 15 years before joining the McIntire faculty in the fall of
2001. He currently teaches quantitative analysis and marketing research at
McIntire and conducts research on consumer and organizational behavior
topics with a focus on measurement and survey-based techniques. His research
has appeared in the Journal of Consumer Research, Journal of Marketing
Research, Journal of Marketing, Journal of Applied Psychology, Organizational
Behavior & ...more

Combine Editions
Richard G. Netemeyer’s books

Average rating: 4.0 · 26 ratings · 1 review · 3 distinct works

	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by Kelly L. Haws (Editor), Richard G. Netemeyer 4.10 avg rating — 10 ratings — published 2010 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research by William O. Bearden, Richard G. Netemeyer 3.78 avg rating — 9 ratings — published 1993 — 12 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Scaling Procedures: Issues and Applications by Richard G. Netemeyer, William O. Bearden, Subhash Sharma 4.14 avg rating — 7 ratings — published 2003 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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