Books by Bernard Cova

Bernard Cova
Average rating 3.61 · 49 ratings · 4 reviews · shelved 163 times

Showing 25 distinct works.

	Consumer Tribes by Bernard Cova 3.65 avg rating — 23 ratings — published 2007 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing non convenzionale by Bernard Cova, Alex Giordano, Mirko Pallera 3.72 avg rating — 18 ratings — published 2008	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Project Marketing: Beyond Competitive Bidding by Bernard Cova, Pervez Ghauri, Robert Salle really liked it 4.00 avg rating — 2 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Au-delà du marché quand le lien importe plus que le bien by Bernard Cova 3.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Il Marketing Tribale by Bernard Cova liked it 3.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Consuming Experience by Antonella Caru (Editor), Bernard Cova (Editor) liked it 3.00 avg rating — 1 rating — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Start-Ups and the Mobilization of Social Interactions by Franck Barès, Bernard Cova, Anicet Nemani liked it 3.00 avg rating — 1 rating — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Consumer Tribes by Avi Shankar, Bernard Cova, Robert Kozinets it was ok 2.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Futuribles 214, novembre 1996. Réel / Virtuel : la crise du sens: Genèse et développement d'Internet by Bernard Cova 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	La vie sociale des marques by Bernard Cova 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Le marche siamo noi: Navigare nella cultura del consumo by Bernard Cova 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2. by Bernard Cova, Richard Elliott (Editor) 0.00 avg rating — 0 ratings — published 2008	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Alternatives marketing : Réponses marketing aux nouveaux consommateurs by Bernard Cova 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Innover en marketing - 15 tendances en mouvement by Bernard Cova 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing critique - le consommateur collaborateur en question by Bernard Cova 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Michel Maffesoli : Postmodernité et Tribalisme by Bernard Cova 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Derrida, Deleuze et Lyotard : French Theory, Postmodernisme et autres by Bernard Cova 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing non convenzionale Viral, Guerrilla, Tribal e i 10 principi fondamentali del marketing postmoderno by Bernard Cova, Alex Giordano, Mirko Pallera, Maurizio Sala (Contributor) 0.00 avg rating — 0 ratings — published 2007	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Consuming Experience by Antonella Caru (Editor), Bernard Cova (Editor) 0.00 avg rating — 0 ratings — published 2013 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing e competenze dei consumatori: L'approccio al mercato nel dopo-crisi (SDA Management) by Antonella Caru, Bernard Cova 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing mediterraneo. Tra metafora e territorio by Antonella Caru (curator), Bernard Cova (curator) 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Start-up tribu: Comment entreprendre avec sa communauté by Franck Barès, Bernard Cova, Anicet Nemani 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Consuming Experience by Antonella Caru (Editor), Bernard Cova (Editor) 0.00 avg rating — 0 ratings — published 2006	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Néo-marketing [reloaded] by Olivier Badot, Bernard Cova 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Start-up tribu - 2e édition: Comment entreprendre avec sa communauté by Franck Barès, Bernard Cova, Anicet Nemani 0.00 avg rating — 0 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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