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Bernard Cova
Average rating:
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25 distinct works
Consumer Tribes
3.65 avg rating — 23 ratings
— published 2007 —
11 editions
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Marketing non convenzionale
by
Bernard Cova
,
Alex Giordano
,
Mirko Pallera
3.72 avg rating — 18 ratings
— published 2008
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Project Marketing: Beyond Competitive Bidding
by
Bernard Cova
,
Pervez Ghauri
,
Robert Salle
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4.00 avg rating — 2 ratings
— published 2002
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Au-delà du marché quand le lien importe plus que le bien
3.50 avg rating — 2 ratings
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Il Marketing Tribale
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Interpretive Consumer Research. Qualitative Market Research: An International Journal, Volume 11, Issue 2.
by
Bernard Cova
,
Richard Elliott
(Editor)
0.00 avg rating — 0 ratings
— published 2008
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Marketing non convenzionale Viral, Guerrilla, Tribal e i 10 principi fondamentali del marketing postmoderno
by
Bernard Cova
,
Alex Giordano
,
Mirko Pallera
0.00 avg rating — 0 ratings
— published 2007
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Derrida, Deleuze et Lyotard : French Theory, Postmodernisme et autres
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Michel Maffesoli : Postmodernité et Tribalisme
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Marketing critique - le consommateur collaborateur en question
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