Books by Rajeev Batra

Rajeev Batra
Average rating 3.74 · 68 ratings · 4 reviews · shelved 410 times

Showing 15 distinct works.

	The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Rajeev Batra, Amitava Chattopadhyay 3.75 avg rating — 28 ratings — published 2012 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Management (5th Edition) by Rajeev Batra, David A. Aaker 3.45 avg rating — 11 ratings — published 1995 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Management by David A. Aaker, John G. Myers, Rajeev Batra 4.22 avg rating — 9 ratings — published 1982 — 9 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Psychology of Design: Creating Consumer Appeal by Rajeev Batra, Colleen Seifert, Diann Brei 4.29 avg rating — 7 ratings — published 2015 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Persuasive Imagery: A Consumer Response Perspective by Linda M. Scott (Editor), Rajeev Batra (Editor) 3.50 avg rating — 4 ratings — published 2003 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer really liked it 4.00 avg rating — 3 ratings — published 2012 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by Rajeev Batra, Victor J. Strecher, Punam Anand Keller 3.67 avg rating — 3 ratings — published 2010 — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Issues in Transitional Economies (William Davidson Institute Series on Transitional and Emergi) by Rajeev Batra (Editor) 2.50 avg rating — 2 ratings — published 1999 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Cable TV Advertising: In Search of the Right Formula by Rajeev Batra, Rashi Glazer 2.50 avg rating — 2 ratings — published 1989 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by Rajeev Batra it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Surviving the Great Depression by Rajeev Batra 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Management, 5th ed. by Rajeev Batra 0.00 avg rating — 0 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by Rajeev Batra, Victor J. Strecher, Punam Anand Keller 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	ADVERTISING MANAGEMENT by Rajeev Batra 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer 0.00 avg rating — 0 ratings — published 2012	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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