Books by Giep Franzen

Giep Franzen
Average rating 4.15 · 20 ratings · 2 reviews · shelved 170 times

Showing 10 distinct works.

	The Science and Art of Branding by Giep Franzen, Sandra E. Moriarty 4.20 avg rating — 10 ratings — published 2008 — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Mental World of Brands by Giep Franzen 4.20 avg rating — 5 ratings — published 2005 — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Advertising Effectiveness by Giep Franzen 4.50 avg rating — 2 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Mensen, produkten en reclame: Een handboek voor strategische reclameplanning by Giep Franzen 3.50 avg rating — 2 ratings — published 1981	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Brands & Advertising: How advertising effectiveness influences brand equity by Giep Franzen really liked it 4.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Motivatie by Giep Franzen 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Strategisch management van merken by Giep Franzen 0.00 avg rating — 0 ratings — published 2002	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	広告効果―データと理論からの再検証 by Giep Franzen 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Reklamin Marka Degerine Etkisi by Giep Franzen 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hoe reclame echt werkt: Bevindingen uit empirisch onderzoek by Giep Franzen 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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