Books by Giep Franzen
Giep Franzen
Average rating 4.15 · 20 ratings · 2 reviews · shelved 172 times
Average rating 4.15 · 20 ratings · 2 reviews · shelved 172 times
Showing 11 distinct works.
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The Science and Art of Branding
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published
2008
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11 editions
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The Mental World of Brands
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published
2005
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3 editions
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Advertising Effectiveness
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Mensen, produkten en reclame: Een handboek voor strategische reclameplanning
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published
1981
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Brands & Advertising: How advertising effectiveness influences brand equity
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Motivatie
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Strategisch management van merken
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published
2002
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広告効果―データと理論からの再検証
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Reklamin Marka Degerine Etkisi
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Hoe reclame echt werkt: Bevindingen uit empirisch onderzoek
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The Science and Art of Branding by Giep Franzen (October 01,2008)
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