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Giep Franzen
Average rating:
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10 distinct works
The Science and Art of Branding
by
Giep Franzen
,
Sandra E. Moriarty
4.20 avg rating — 10 ratings
— published 2008 —
11 editions
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The Mental World of Brands
4.20 avg rating — 5 ratings
— published 2005 —
4 editions
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Advertising Effectiveness
4.50 avg rating — 2 ratings
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Mensen, produkten en reclame: Een handboek voor strategische reclameplanning
3.50 avg rating — 2 ratings
— published 1981
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Brands & Advertising: How advertising effectiveness influences brand equity
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Motivatie
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Strategisch management van merken
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— published 2002
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広告効果―データと理論からの再検証
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Reklamin Marka Degerine Etkisi
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Hoe reclame echt werkt: Bevindingen uit empirisch onderzoek
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