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“Customers do not buy solutions – they buy outcomes. The vast majority of salespeople spend too much time trying to differentiate their solution when they should be differentiating their outcomes.”
James Muir, Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place

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The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal The Perfect Close
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The Lonely Hunt The Lonely Hunt
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