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“Advertising design, in persuading people to buy things they don`t need, with money they don`t have, in order to impress others who don`t care, is probably the phoniest field in existence today.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“The only important thing about design is how it relates to people.”
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“Design is basic to all human activities - the placing and patterning of any act towards a desired goal constitutes a design process.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“It would be tedious to continue piling example upon example, statistic upon statistic. For at a certain point, a feeling of deep lethargy sets in, and our reaction is: 'What's the use?' or 'What can one man possibly do?' If we respond in this manner, we are lost. For it is precisely by shifting problems from the trivial to the tragic plane, by forsaking a personal view for a cosmic one, that we rationalize and manage to shrug off our own personal responsibility.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“Нравственное негодование всегда охватывает меня как непосредственное физическое ощущение. Поэтом я чувствую, как выделяется адреналин в крови, как мускулы жаждут немедленной деятельности.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“Любой дизайн – это своего рода воспитание.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“Дизайнерское проектирование как отдельных предметов, так и окружающей среды должно вестись междисциплинарными коллективами.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“There are professions more harmful than industrial design, but only a very few of them.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“You are responsible for what you put into the world.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“По Франку Ллойду Райту, увеличение масштабов – самая большая угроза для общества. Уже в 1940 годы он писал: «Малые формы, небольшие промышленные помещения, небольшие заводы, небольшие школы, небольшие университеты, соответствующие интересам и потребностям людей... небольшие лаборатории...»”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
“В настоящее время невозможен и неприемлем дизайн, не связанный с социологическими, психологическими аспектами жизни и экологией окружения.”
― Design for the Real World: Human Ecology and Social Change
― Design for the Real World: Human Ecology and Social Change
