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“There’s an old saying that goes, “If you want to sell what John Smith buys, you got to see through John Smith eyes.” It’s a way of articulating value: that which is valuable must be something that someone else actually wants.”
― What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
― What's in It for Them?: 9 Genius Networking Principles to Get What You Want by Helping Others Get What They Want
