D.B. Holt > Quotes

“the death of advertising. Certainly, conventional advertising—ads that seek to persuade people to think differently about product benefits—are becoming less effective as media get more fragmented and as audiences become more cynical about marketer’s claims. But cultural branding is different. Iconic brands perform ads that people love to watch. With the advent of the Web, customers search out these”
― D.B. Holt, How Brands Become Icons: The Principles of Cultural Branding

“Iconic brands don’t mimic existing culture, nor do they grab on to emerging trends. They are cultural”
― D.B. Holt, How Brands Become Icons: The Principles of Cultural Branding