Herbert Kaufman > Quotes

“The habit of persistence is the habit of victory.”
― Herbert Kaufman

“The other great error in advertising is to expect more out of advertising than there is in it.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising

“The knottiest problems in trade are: 1—The problem of location. 2—The problem of getting the crowds. 3—The problem of keeping the crowds. 4—The problem of minimizing fixed expenses. 5—The problem of creating a valuable good will.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising

“Trade as well as war has changed aspect—both are now fought at long range.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising

“Advertising is not a luxury nor a debatable policy.”
― Herbert Kaufman, The Clock that Had no Hands And Nineteen Other Essays About Advertising