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Herbert Kaufman
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“The other great error in advertising is to expect more out of advertising than there is in it.”
― The Clock that Had no Hands And Nineteen Other Essays About Advertising
― The Clock that Had no Hands And Nineteen Other Essays About Advertising
“The knottiest problems in trade are: 1—The problem of location. 2—The problem of getting the crowds. 3—The problem of keeping the crowds. 4—The problem of minimizing fixed expenses. 5—The problem of creating a valuable good will.”
― The Clock that Had no Hands And Nineteen Other Essays About Advertising
― The Clock that Had no Hands And Nineteen Other Essays About Advertising
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