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“The only sure response to a shifting business environment is to take a path of constant evolution, looking to every technology as a way to extend and improve our value proposition to our customers. Rather than waiting to adapt when change becomes a matter of life or death, businesses need to focus on seizing emerging opportunities, divesting from declining sources of advantage, and adapting early to stay ahead of the curve of change.”
― David Rogers, The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

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