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“If you must break a rule, break it on purpose. That includes this rule.”
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“Faith is reality without objective proof.”
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“Count yourself blessed if you have something you love to do, but you are rarely able to do it because you're too busy doing something else you love even more.”
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“Tactics are neutral. Whether you use them to serve or do harm makes all the difference.”
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“I didn't write just one book, I wrote twenty books with the same title and published the last one.”
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“You may be worthy of everything, but none of us deserves anything.”
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“If you want to inspire someone, give them a vision of their future self.”
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“If: You are 100x better at marketing than accounting...
Then: Focus on marketing, and hire someone else to do your accounting.
What do you need to stop doing yourself, and outsource to someone else?”
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Then: Focus on marketing, and hire someone else to do your accounting.
What do you need to stop doing yourself, and outsource to someone else?”
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“Every life is worthy of a novel.”
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“Great opportunities come as often from saying "No" as they do from saying "Yes.”
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“The difference between ownership and stewardship is that you can do what you want with what you own. When you become a steward, you recognize that you have just as much control as an owner, but a responsibility that’s greater than yourself.”
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“I wish I could take credit for my writing, but the credit goes to my mother. She taught me to love reading, and without a love of reading I could not write.”
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“You must eat to live, but that doesn't mean you live to eat. A business must have profits to exist, but that doesn't mean the business exists to make a profit.”
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“For everything you want there is a law that governs how it can be obtained, and if you get it, it’s by obedience to that law.”
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“Your ideal audience will be like you, need what you have, have the money to pay for it, and it will energize you to work with them.”
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“The CMO should not and cannot rely on empathy alone to guide them, rather than market research. Likewise, no amount of market research can entirely replace empathy for the customer.”
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“Knowledge is not power. You may know many things, but without influence you can't do anything.”
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“You won’t get what you want merely by wishing for it. Dreams rarely come true on their own.”
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“If you want to be a great writer, be a great editor.”
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“All other things being equal, a brand represented by a human being everybody knows, likes, and trusts, will beat a faceless corporation any day.”
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“A life without influence is a life without meaning.”
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“It's more important to be one than it is to be right.”
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“When you copy someone else's content it's like displaying a picture frame with the photo that came with it when you bought it. It looks good but it's not you, and everyone knows it.”
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“If you try to influence everyone, you won't influence anyone.”
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“When a measure becomes a target, it ceases to be a good measure.”
― 60 Days to LinkedIn Mastery: The Entrepreneur, Executive, and Employee’s Guide to Optimize Your Profile, Make Meaningful Connections, and Create Compelling Content . . . In Just 15 Minutes a Day
― 60 Days to LinkedIn Mastery: The Entrepreneur, Executive, and Employee’s Guide to Optimize Your Profile, Make Meaningful Connections, and Create Compelling Content . . . In Just 15 Minutes a Day
“Many things go into influence. You must have a vision, develop your skills and abilities, know your audience, and plan, but at some point you must take action. Without action, you have no influence.”
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“Too many of us try to appeal to many audiences, rather than our ideal audience. If you're going to dream, dream big. Ask yourself who your ideal audience would be without consideration for all the reasons it won't work. Once you've truly figured out your ideal audience, it often turns out it's not as hard to target them as you thought.”
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“The path to influence starts with your identity. Who you are, and who you become, will determine the impact you make.”
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“God doesn't hate you for what you've done wrong, He loves you for what you're trying to do right.”
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“When it comes to content marketing, everything is content. Content can be the words you write, the picture you paint, the business you build, or the life you live.”
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