Customer Research Quotes

“It's best to magnetize your business to specific kinds of customers; customers that are aligned with the businesses goals, purpose, and values.

At Mayflower-Plymouth, we're here to help your business figure this out, and to provide holistic solutions.”
― Hendrith Vanlon Smith Jr

“In current times, we have access to so much data. Having said that, data analysis can uncover so many hidden patterns about customer behavior and how they interact with various products.”
― Pooja Agnihotri, Market Research Like a Pro

“When we master customer behavior and are able to offer them exactly what they want, we can achieve the biggest business opportunities.”
― Pooja Agnihotri, Market Research Like a Pro

“A market research project starts when you have the answers to the following questions:
1. Why are you researching?
2. What are you going to do with the results?”
― Pooja Agnihotri, Market Research Like a Pro

“Having an objective for any project is highly important as we are living in a world full of data—some useful but mostly useless.”
― Pooja Agnihotri, Market Research Like a Pro

“To save ourselves from getting lost in this sea of data and ending up directionless, it becomes vital for every business owner to not just set up their market research objectives but also to stick to those.”
― Pooja Agnihotri, Market Research Like a Pro

“For identifying the objective of your market research project, it is highly advisable that you should zero in on the exact information you want to collect and from who.”
― Pooja Agnihotri, Market Research Like a Pro

“If you are going to use the results of market research to make a big business decision, then it’s a good idea to do quantitative research rather than qualitative.”
― Pooja Agnihotri, Market Research Like a Pro

“The more numbers you know through market research, the more you will be able to cut down your business risk.”
― Pooja Agnihotri, Market Research Like a Pro

“The biggest advice I can give for setting up your market research objectives is to be very clear and concise.”
― Pooja Agnihotri, Market Research Like a Pro

“Your market research objectives need to fit into your marketing strategy. If your objectives are not supporting your marketing strategy, then it’s going to be a waste of your resources.”
― Pooja Agnihotri, Market Research Like a Pro

“One market research project should have only one objective. More than one objective can affect the effectiveness of your research.”
― Pooja Agnihotri, Market Research Like a Pro

“Never guess anything. You will make bad business decisions if you do that. If you don’t have data on something, start a research project on that topic.”
― Pooja Agnihotri, Market Research Like a Pro

“A market research plan should include all the essential information about your current research project. In addition, remember to keep your plan short and include only the most important information there.”
― Pooja Agnihotri, Market Research Like a Pro

“Defining a good project is dependent on how well you can define your needs. The better you specify your requirements, the better the results of a project are going to be.”
― Pooja Agnihotri, Market Research Like a Pro

“As it’s not feasible to research everyone in your target audience, you focus on a group of people that can represent most of the others in your market. For this, you wisely identify and obtain a sample and make sure that no group from your target market is left unrepresented.”
― Pooja Agnihotri, Market Research Like a Pro

“Interviews are a qualitative form of collecting data. The reason it generates good responses is because it’s way more personal than other forms of data gathering techniques.”
― Pooja Agnihotri, Market Research Like a Pro

“Many research organizations are regularly studying the market and publishing their results in the form of various reports and case studies. You can study these reports to get an understanding of your issue.”
― Pooja Agnihotri, Market Research Like a Pro

“The CMO should not and cannot rely on empathy alone to guide them, rather than market research. Likewise, no amount of market research can entirely replace empathy for the customer.”
― Josh Steimle

“Not paying attention to your market research results is not just a waste of your market research efforts but also a loss of an opportunity to make your business more profitable.”
― Pooja Agnihotri