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Target Market Quotes

Quotes tagged as "target-market" Showing 1-24 of 24
Pooja Agnihotri
“If the demographic of your target market is extremely environmentally conscious, then they are going to feel dissatisfied if your packaging is not biodegradable.”
Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

Hendrith Vanlon Smith Jr.
“A target market should be a source of clarity and focus amid the natural abundance of noise in the macro-economy.”
Hendrith Vanlon Smith Jr., GAME CHANGR6: An Executives Guide to Dominating Change, by applying the R6 Resilience Change Management Framework

Pooja Agnihotri
“As it’s not feasible to research everyone in your target audience, you focus on a group of people that can represent most of the others in your market. For this, you wisely identify and obtain a sample and make sure that no group from your target market is left unrepresented.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“The sample includes who are you planning to study and how many participants will be there for this study as you can’t study everyone. You will be required to further divide them into various groups.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“A sampling plan is all about how you’re planning to gather data for your market research. It is going to include a sample of all those people who can represent your target audience and can also be easily studied.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“If you’re segmenting based on gender and your target audience is made up of all the genders, then make sure that people from all the genders form a part of your study. This way, you will get more accurate results.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“The most important thing you have to remember is to always move forward, irrespective of any unexpected obstacles coming your way. You have to make sure that every step is moving you closer towards your research goals.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“Interviews generally involve a smaller group but still help you in collecting detailed information on a subject of your choice.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.”
Pooja Agnihotri, Market Research Like a Pro

Pooja Agnihotri
“Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.”
Pooja Agnihotri, Market Research Like a Pro

Hendrith Vanlon Smith Jr.
“You want your target market and your capabilities to be completely in alignment.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Hendrith Vanlon Smith Jr.
“The primary purpose of the business’ capabilities is to provide superior value to the target market in exchange for money.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Hendrith Vanlon Smith Jr.
“Once the target market is identified, it’s really about putting the business in a position to provide superior value in the most efficient way to that target market thereby enabling the business to earn maximum profit in the exchange.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Hendrith Vanlon Smith Jr.
“Everything the business does should revolve around providing value to the target market.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Hendrith Vanlon Smith Jr.
“Business capabilities are relative to macro conditions. Based on differences in macro conditions, the economic worth of a capability could differ from one scenario to another.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Hendrith Vanlon Smith Jr.
“A capability is a business’ ability to provide value to customers. A business can only deliver the value it is capable of delivering, and capabilities are key enablers of a business’ ability to exchange value with its target market.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Hendrith Vanlon Smith Jr.
“Even a single macro change – like an increase in the price of gasoline due to geo-political tensions – can have tremendous effects on a business’ ability to provide value to its customers.”
Hendrith Vanlon Smith Jr., Business Paradigm Shifting: A Quick 6-Step Guide to Remaining Relevant as Markets Change

Bernard Kelvin Clive
“Concerning Personal Branding: For the success of your ‪brand‬ you must know and understand i. your target market and ii. your niche. The two are not the same.”
Bernard Kelvin Clive

Utibe Samuel Mbom
“In business transactions, your industry is the lock, and your clients are the key.”
Utibe Samuel Mbom