Business Research Quotes

“Marketing is an investment. Don’t treat it like sales.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“No product irrespective of how great it is can sell itself without being discovered with the power of marketing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“The change from shopping in-stores to shopping online didn’t happen overnight. It was a big cultural change which took many years.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Word-of-mouth marketing is great. It can help you enter the market, but it cannot help you stay in the market or achieve rapid long-term growth.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“If our personal lives need marketing, how can we even think that our business can go on without it?”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Footwear, apparel, accessories, cosmetics - they all belong to the ecommerce category or retail category, but they all are very different industries and require their own research.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“If you want your customers to start eating spinach flavored ice cream, your idea won’t need as much cultural change as it will if you want your customers to start taking a coffee pill in the morning instead of fresh brewed coffee. Obviously, the latter will require more efforts and more marketing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“A bad product may or may not succeed with marketing, but a good product will definitely never succeed without proper marketing.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Marketing needs to be ethical. Anything which is not is generally a wrong marketing technique.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“Knowing your audience well as a part of the market research will pay off with improved customer loyalty and relationship building.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“The most important task of marketing is to communicate the value of your product to your audience.”
― Pooja Agnihotri, 17 Reasons Why Businesses Fail :Unscrew Yourself From Business Failure

“The sample includes who are you planning to study and how many participants will be there for this study as you can’t study everyone. You will be required to further divide them into various groups.”
― Pooja Agnihotri, Market Research Like a Pro

“Defining the time frame helps in finishing the project on time.”
― Pooja Agnihotri, Market Research Like a Pro

“A sampling plan is all about how you’re planning to gather data for your market research. It is going to include a sample of all those people who can represent your target audience and can also be easily studied.”
― Pooja Agnihotri, Market Research Like a Pro

“You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan.”
― Pooja Agnihotri, Market Research Like a Pro

“If you’re segmenting based on gender and your target audience is made up of all the genders, then make sure that people from all the genders form a part of your study. This way, you will get more accurate results.”
― Pooja Agnihotri, Market Research Like a Pro

“You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.”
― Pooja Agnihotri, Market Research Like a Pro

“The most important thing you have to remember is to always move forward, irrespective of any unexpected obstacles coming your way. You have to make sure that every step is moving you closer towards your research goals.”
― Pooja Agnihotri, Market Research Like a Pro

“Interviews generally involve a smaller group but still help you in collecting detailed information on a subject of your choice.”
― Pooja Agnihotri, Market Research Like a Pro

“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.”
― Pooja Agnihotri, Market Research Like a Pro

“Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.”
― Pooja Agnihotri, Market Research Like a Pro