Competitor Research Quotes

“The sample includes who are you planning to study and how many participants will be there for this study as you can’t study everyone. You will be required to further divide them into various groups.”
― Pooja Agnihotri, Market Research Like a Pro

“Defining the time frame helps in finishing the project on time.”
― Pooja Agnihotri, Market Research Like a Pro

“A sampling plan is all about how you’re planning to gather data for your market research. It is going to include a sample of all those people who can represent your target audience and can also be easily studied.”
― Pooja Agnihotri, Market Research Like a Pro

“You can segment your market according to demographics, psychographics, a combination of these two, or something else. In the end, it is all going to depend on your current marketing plan.”
― Pooja Agnihotri, Market Research Like a Pro

“If you’re segmenting based on gender and your target audience is made up of all the genders, then make sure that people from all the genders form a part of your study. This way, you will get more accurate results.”
― Pooja Agnihotri, Market Research Like a Pro

“You have to spend a lot of time with your customers and competitors to know what’s going on in their lives. You don’t want to be the last one to know that your customers’ needs have changed and now they want to break up with your brand.”
― Pooja Agnihotri, Market Research Like a Pro

“The most important thing you have to remember is to always move forward, irrespective of any unexpected obstacles coming your way. You have to make sure that every step is moving you closer towards your research goals.”
― Pooja Agnihotri, Market Research Like a Pro

“Interviews generally involve a smaller group but still help you in collecting detailed information on a subject of your choice.”
― Pooja Agnihotri, Market Research Like a Pro

“If the data reveals that your customers are unhappy with your product, then not making a decision to improve your product is a waste of your resources and time spent on learning this.”
― Pooja Agnihotri, Market Research Like a Pro

“Always try to connect your decision-making to some sort of data. If you don’t have data, start a market research project and gain data on that topic. Don’t make any decision just on the basis of your “intuition.”
― Pooja Agnihotri, Market Research Like a Pro

“THE PURPOSE OF EDUCATION AND RESEARCH IS TO MAKE A PERSON ONES OWN COMPETITOR.”
― P.S. Jagadeesh Kumar