Revenue Quotes

“By focusing on a few key financial metrics, board members can transform these statements from a labyrinth into a compass, guiding them through the company's financial landscape.”
― Hendrith Vanlon Smith Jr., Board Room Blitz: Mastering the Art of Corporate Governance

“When we invest, It’s about the big picture, and having a holistic approach to investing”
― Hendrith Vanlon Smith Jr

“Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell.”
― Mokokoma Mokhonoana, The Use and Misuse of Children

“It's a good feeling when your business has paid all of it's bills.”
― Hendrith Vanlon Smith Jr, CEO of Mayflower-Plymouth

“Revenues were, according to well-informed sources, more than $550 million for 2009—up from less than $300 million in 2008. That represents a stunning growth rate of almost 100 percent. The same sources say that the company could exceed $1 billion in revenue in 2010.”
― David Kirkpatrick, The Facebook Effect: The Inside Story of the Company That is Connecting the World

“In much of Africa, labor, not land, constituted the sole form of property recognized by law, a form of consolidating wealth and generating revenue, which meant that African states tended to be be small and that, while European wars were fought for land, African wars were fought for labor.”
― Jill Lepore, These Truths: A History of the United States

“…environmental quality is higher where income is more equitably distributed, where more people are literate, and civil and political rights are better respected. It’s people power, not economic growth persay, that protects local air and water quality. Likewise, it is citizen pressure on government and companies for more stringent standards, not the mere increase in revenue that compels industries to switch to cleaner technologies.”
― Kate Raworth, Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist

“Daylight Savings Time was created for the purpose of creating more taxable revenue on sales by the state governments by providing more daylight in the evening.”
― James Thomas Kesterson Jr

“The mainstream news is focused on producing articles that produce advertising revenue.”
― Steven Magee

“If you don't have paying customers, you have a hobby.”
― Miles Anthony Smith, Why Leadership Sucks™ Volume 2: The Pain, Pitfalls, and Challenges of Servant Leadership Fundamentals

“A company’s revenue engine is a critical success factor. I had seen from my own direct experience how easy it was to get caught in silos: marketing people would just think of marketing, salespeople would just think of sales, and accounting wouldn’t think of itself as part of the revenue engine at all. Furthermore, product and the revenue engine were too often thought of completely independent of each other. The need for a more integrated approach was on my mind from the beginning.

The revenue engine is a whole system. It encompasses a diverse set of integrated components, each doing its part to advance the system’s purpose. The engine is not just comprised of marketing and sales— it includes product, accounting, and the underlying technology and data infrastructure required to keep everything flowing. It involves people, tools, workflow, and metrics. Its purpose is to optimize reach, conversion, and expansion of customer spend.

I call my revenue engine model “the bowtie schema.” It was the product of continuous iteration. As I interacted with marketing and sales practitioners and waded through the research, the model slowly emerged. The final model conveys not just the product and customer journey across the bowtie, but also the foundational layers that support that journey-- the interaction between people tools, workflow, and metrics that make it all happen.

The most basic question a CEO must answer is whether the product has achieved a value breakthrough. Without that, the revenue engine is irrelevant. Once product-market fit is confirmed, the next step is to clearly identify your ideal customer profile (ICP) and your business model. This includes the lifetime value (LTV) profile of your company. Assuming a strong product, a clear ICP, and a solid understanding of the constraints composed by your unit economics, the path forward is clear. Then, the focus will turn to uplifting the maturity of your revenue engine and scaling it efficiently.”
― Tom Mohr

“A company’s revenue engine is a critical success factor. I had seen from my own direct experience how easy it was to get caught in silos: marketing people would just think of marketing, salespeople would just think of sales, and accounting wouldn’t think of itself as part of the revenue engine at all. Furthermore, product and the revenue engine were too often thought of completely independent of each other. The need for a more integrated approach was on my mind from the beginning.”
― Tom Mohr

“The revenue engine is a whole system. It encompasses a diverse set of integrated components, each doing its part to advance the system’s purpose. The engine is not just comprised of marketing and sales— it includes product, accounting, and the underlying technology and data infrastructure required to keep everything flowing. It involves people, tools, workflow, and metrics. Its purpose is to optimize reach, conversion, and expansion of customer spend.”
― Tom Mohr

“I call my revenue engine model “the bowtie schema.” It was the product of continuous iteration. As I interacted with marketing and sales practitioners and waded through the research, the model slowly emerged. The final model conveys not just the product and customer journey across the bowtie, but also the foundational layers that support that journey-- the interaction between people tools, workflow, and metrics that make it all happen.”
― Tom Mohr, Scaling the Revenue Engine

“The most basic question a CEO must answer is whether the product has achieved a value breakthrough. Without that, the revenue engine is irrelevant. Once product-market fit is confirmed, the next step is to clearly identify your ideal customer profile (ICP) and your business model. This includes the lifetime value (LTV) profile of your company. Assuming a strong product, a clear ICP, and a solid understanding of the constraints composed by your unit economics, the path forward is clear. Then, the focus will turn to uplifting the maturity of your revenue engine and scaling it efficiently.”
― Tom Mohr, Scaling the Revenue Engine

“Your customers will always be people. Empathy and a smile is your revenue builder.”
― Janna Cachola

“Unredeemable paper slips. It's hidden oil spilled for the mass to fall over and trip. You see from afar on the high tides of the sea. Financial pirates for personal predatory purposes of keeping those that refuse to follow Yahwehs decrees as enemies on this so called "soil of the land of the free. It's the Promised Land flowing with milk and its warn honey confiscated through perjury. Give ear for it's a matrix of misery.”
― Jose R. Coronado, The Land Flowing With Milk And Honey

“When treating a single cancer case brings in one million dollars of revenue for corporate healthcare, you can be sure that you will receive the treatment and not the cure.”
― Steven Magee

“You can be extremely productive and not make a profit. Gotta focus on profit-driven productivity if you want to earn money.”
― Richie Norton

“Focus on maintaining relationship with your customers, revenue will look after itself. Not the other way around.”
― Janna Cachola

“Who would have thought the dumb simple-minded Nevaeh, would get the best of me? Nevertheless, as you know I will get her, I will get everything she has, wants, and wishes. We will get to her soon!

That is a promise!”
― Marcel Ray Duriez, Nevaeh The Miracle

“Progress is not a question of revenue, it is a question of collectivism.”
― Abhijit Naskar, Heart Force One: Need No Gun to Defend Society

“The attention of a company must be on the welfare of its consumers, not on draining their wallets.”
― Abhijit Naskar, Mucize Insan: When The World is Family

“In a blind pursuit of endless revenue, we've confused inflation with civilization.”
― Abhijit Naskar, Giants in Jeans: 100 Sonnets of United Earth

“If growth in terms of skills is taken care of, a great leader is not concerned about revenue growth, as it follows.”
― Vikrmn: CA Vikram Verma, Modified Leadership

“If experiences are now more valued than possessions, marketers can drive sales through hands-on and immersive experiences. Think of it this way: the brand is the host and the consumer is the guest. Show customers a good time and they will keep coming back and will probably bring a few friends along.”
― Jeff Swystun, Why Marketing Works: 7 Time-Tested, Brand-Building Principles

“In business transactions, your industry is the lock, and your clients are the key.”
― Utibe Samuel Mbom

“Clients steer the ship in the sea of business.”
― Utibe Samuel Mbom, Your Clients and You

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