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Jeff’s 2025 Year in Books
Take a look at Jeff’s Year in Books, including some fun facts about their reading.
Jeff Swystun’s Followers (13)
38 books
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678 friends
1,180 books
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24 friends
669 books
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133 friends
459 books
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3,873 friends
396 books
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68 friends
1,360 books
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88 friends
733 books
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132 friends
110 books
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88 friends
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Jeff Swystun
Goodreads Author
Born
Winnipeg, Canada
Website
Genre
Member Since
October 2012
Popular Answered Questions
Jeff Swystun
When he woke, the dark told his eyes and brain that the sun was yet to rise. He tried to sit up but the coffin lid would not allow.
More books by Jeff Swystun…
Jeff’s Recent Updates
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Jeff Swystun
rated a book really liked it
Your Table Is Ready: Tales of a New York City Maître D'
by Michael Cecchi-Azzolina (Goodreads Author) |
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| I am a big fan of cooking shows, specifically competitive chef shows like Top Chef and Hell's Kitchen. These have actually improved and expanded my cooking. I love when they do pop-ups, food trucks, and full restaurant challenges. What goes into a di ...more | |
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Jeff Swystun
rated a book liked it
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| Written in 2009, I just discovered the book and it remains relevant given the state of America. Charles P. Pierce’s Idiot America is equal parts hilarious and horrifying—a relentless tour through the land of willful ignorance. With wit as sharp as a ...more | |
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Jeff Swystun
rated a book really liked it
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| This is my second read having first been taken with it years ago. It informed my keynote presentation at the annual Canadian Marketing Awards gala. It still stands up. Thinking, Fast and Slow is a masterclass in understanding the human mind. He disse ...more | |
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Jeff Swystun
rated a book really liked it
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| John Grisham’s The Widow is Grisham in full control of his powers—lean, sly, and quietly ruthless. He trades in the usual courtroom theatrics for a slower, more pressure-cooked unraveling of greed, legacy, and the long shadows cast by old decisions. ...more | |
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Jeff Swystun
rated a book it was amazing
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| This is a review of a book about a movie based on a book—and a spectacular Hollywood disaster. The book is The Devil’s Candy: The Anatomy of a Hollywood Fiasco, Julie Salamon’s now-classic chronicle of how Brian De Palma’s 1990 adaptation of The Bonf ...more | |
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Jeff Swystun
rated a book it was ok
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| Super dark and interesting premise. Brooks envisions a Chinese invasion of America but instead of telling the tale traditionally, he takes the invader’s point of view. It acts as an introduction to a series. This 100 pager is dense and packed with ta ...more | |
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Jeff Swystun
rated a book it was amazing
Drive-Thru Dreams: A Journey Through the Heart of America's Fast-Food Kingdom
by Adam Chandler (Goodreads Author) |
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| This is my type of book. It resonated but not because I am a fast food aficionado. It is because I love this style of social history that are well researched, written and constructed. Author Chandler has poked into the corners of fast food kitchens t ...more | |
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Jeff Swystun
rated a book liked it
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| This book is categorized as history, politics, leadership, and journalism. It is not; it’s pop culture lite. I’ll substantiate the claim but must acknowledge it is a professional piece of writing: well-researched and articulate. It helps that the tal ...more | |
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Jeff Swystun
rated a book it was amazing
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| Ron Chernow’s newest biography, simply called Mark Twain, is astounding. Chernow is a fearless chronicler, renowned for his deep dives into the lives of J.P. Morgan, Ulysses S. Grant, and John D. Rockefeller. His take on Alexander Hamilton is the bas ...more | |
“Culinary history is rife with controversy and debate. Ketchup on steak and pineapple on pizza are quaint discussions compared to outright fights over adding salt to the water when boiling pasta or the balance of peanut butter and jam in a sandwich. Foodies now wonder whether a Pop-Tart can be considered a ravioli.”
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
“Food is a macro consideration for our planet and is ultimately intimate and personal to every single person. It nurtures, soothes, fuels, and fulfills. Taste is the physical manifestation of memory making what we eat a nostalgic continuum.”
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
“Simply put, if our relationship with food was rational, there would be no obesity. We pursue what feels good and eating certain foods is a biochemical way to reduce stress. Comfort food, such as TV dinners, “are tied to times and places that remind people of safety, joy, warmth and the flavors of childhood.” This is why Swanson dinners were re-marketed in 2007 as Swanson Classics proudly proclaiming them as the “Original TV Dinner” with the slogan “Swanson Classics, Comfort Food Then, Comfort Food Now.”
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
― TV DINNERS UNBOXED: The Hot History of Frozen Meals
“There is an adage in the marketing industry that says, “Don’t sell the mattress, sell the sleep.” This cleverly and concisely captures the idea of marketing a solution.”
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
“Solutions are highly personal even though the same solution may be used by millions of people.”
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
“When presented as a solution, consumers more readily evaluate whether a product or service satisfies what they need or want. They evaluate if it will “fit” and solve something in their life. People hate to be sold, but they expect to be marketed to. So don’t sell the mattress, market the sleep.”
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
“In the television show, Mad Men, creative director and Madison Avenue lothario Don Draper provides a quick lesson when a copywriter’s words lack impact. Don says, “Stop writing for other writers.” The lesson is: put yourself in the shoes of the customer. Real life mad man Leo Burnett, eponymous creator of a great advertising firm, emphasized the same point: “If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.” Marketing stories have to be real, relevant, and relatable.”
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
“Possessions deteriorate, become obsolete, or teeter towards irrelevance. We will never remember the features of our third-last smartphone but we will remember how it helped us and what it made us feel. It’s the experience of the item, not the item itself, that we value more.”
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
― Why Marketing Works: 7 Time-Tested, Brand-Building Principles
