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“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do. —WALT DISNEY Today, some companies”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“CONTEXT includes current social and economic conditions, existing product portfolio, competitive landscape, and corporate culture. COMBINATION is the act of selecting key actions that can positively influence outcomes, when done together. SEQUENCE is the act of establishing a priority, order, and timing to those actions.”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“. A brand promise is what you say about your company, customer experiences will impact what they—customers—say about your company. In principle, customer experience is based on the feelings that arise once customers engage with your products, employees, and various sales, service, and marketing channels. Don’t make the mistake of thinking that because you have a focus on improving CX, you are actually “on the Customer Experience path.”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“No growth decisions should damage the most important sources of sustainable, profitable growth: loyal and satisfied customers and happy and inspired employees.”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“If we have a good quarter, it’s because of the work we did three, four, and five years ago. It’s not because we did a good job this quarter. —JEFF BEZOS”
Tiffani Bova, Growth IQ: Master the 10 Paths to Grow Your Business
“Don’t try to copy what you think your competitors are doing. Imitation is not the path to success, especially in the overcrowded industries most companies confront today. Don’t get distracted by what landed you in this current situation—good or bad. Don’t make the common mistake of believing that what you’ve always done will continue to deliver. Keep your mind—and your options—open.”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“Competition should not be for a share of the market—but to expand the market. —W. EDWARDS DEMING, American statistician and author of Out of the Crisis”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“Attach a story to your product. ♦ Give customers pride in wearing/using your product ♦ Make efforts sustainable via one-for-one.”
Tiffani Bova, Growth IQ: Master the 10 Paths to Grow Your Business
“Meyer, in his book Setting the Table, said he believes that he can guess what type of experience he will have, in any restaurant or business, solely based on how the staff members “appear to be focused on their work, supportive of one another, and enjoying one another’s company.” Too many companies believe that improving CX requires being hyper-focused on the customer, but Meyer demonstrates that CX can be improved by focusing on the employees as well.”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“SHAKE SHACK’S PHILOSOPHY RUNS DEEP Meyer believes that 49 percent of CX comes down to food, “which is more or less service.” But the other 51 percent is made up of thoughtful things you do—the customer service and enlightened guest hospitality. In other words, it’s people. To ensure Shake Shack stays on track, it uses real-time feedback (providing comment cards, roundtable discussions, and monthly dining vouchers for its staff) to deliver a consistent dining (customer) experience. Nothing is off-limits, and no detail is too small to consider improving. Shake”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“Amazon isn’t so successful—and feared as a competitor—because of the paths it has taken, but how deftly it has identified each new path to jump to and quickly made the move.”
Tiffani Bova, Growth IQ: Master the 10 Paths to Grow Your Business
“Sometimes, the biggest threat to a company can be its own success or, worse, complacency. Why? Because for companies that are currently growing, and not yet aware of an impending growth stall, it reinforces the status quo, it rewards (at least for a time) resistance to change, and ultimately it makes company leaders terrified to pursue a new direction for fear they will mess up a good thing that it’s got going. What had been, in the early days, an entrepreneurial spirit that embraced new opportunities (and risks) often shifts to one that fends them off . . . especially when things start to go wrong. The fact is, 87 percent of all companies go through a growth stall at some point, and only a small percentage of them ever recover. FOR”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“THE REASONS YOUR CUSTOMERS BECAME your customers in the first place will also impact the success of whichever growth path you choose. If customers joined you because you were offering the lowest price, it is highly likely that they will quickly move to another supplier who can offer an even lower price than you.”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. —HENRY FORD”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
“The bitterness of poor quality remains long after the sweetness of low price is forgotten. —ALDO GUCCI”
Tiffani Bova, Growth IQ: Master the 10 Paths to Grow Your Business
“Skate to where the puck is going, not where it has been. —WAYNE GRETZKY, NHL hockey player and Hall of Famer”
Tiffani Bova, Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

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