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“They needed the numbers, so they directed their creativity and resourcefulness toward getting those numbers, rather than toward effective performance.”
― Edward L. Deci, Why We Do What We Do: Understanding Self-Motivation
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Books by Edward L. Deci

Why We Do What We Do: Understanding Self-Motivation Why We Do What We Do
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Intrinsic Motivation and Self-Determination in Human Behavior (Perspectives in Social Psychology) Intrinsic Motivation and Self-Determination in Human Behavior
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Intrinsic Motivation (Perspectives in Social Psychology) Intrinsic Motivation
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