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“There are just three fundamental problems common to every sales situation: 1. How to connect with buyers? 2. How to differentiate and show value? 3. How to get the deal closed?”
― Seven Stories Every Salesperson Must Tell
― Seven Stories Every Salesperson Must Tell
“You’ll sell more and you’ll sell better when
you tell and share purposeful stories.”
― Seven Stories Every Salesperson Must Tell
you tell and share purposeful stories.”
― Seven Stories Every Salesperson Must Tell
“Shawn Callahan, author of Putting Stories to Work,10 started his business storytelling company, Anecdote,11 in 2004. In those days, Shawn told me, you could hardly use the word ‘story’ in a business meeting without experiencing resistance.”
― Seven Stories Every Salesperson Must Tell
― Seven Stories Every Salesperson Must Tell


