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“Things which matter most must never be at the mercy of things which matter least.” — Johann Wolfgang von Goethe”
― David Aaker, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

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“Vision is the art of seeing things invisible.” —Jonathon Swift”
― David Aaker, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

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