David Aaker

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David Aaker



Average rating: 4.38 · 21 ratings · 4 reviews · 8 distinct worksSimilar authors
Las marcas según Aaker: 20 ...

4.27 avg rating — 11 ratings
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Aaker on Branding: The Play...

4.60 avg rating — 5 ratings3 editions
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Managementul capitalului un...

it was amazing 5.00 avg rating — 1 rating
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NEW-BUILDING STRONG BRANDS

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Marken erfolgreich gestalte...

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Quotes by David Aaker  (?)
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“Things which matter most must never be at the mercy of things which matter least.” — Johann Wolfgang von Goethe”
David Aaker, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age

“Vision is the art of seeing things invisible.” —Jonathon Swift”
David Aaker, Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age



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