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“When you’re making the purpose of your service clear, you’ll need to think about four distinct things – what your service does, why it does that thing, how it works and who it’s for.”
― Good Services: How to Design Services that Work
― Good Services: How to Design Services that Work
“we now exist in a world where we compete on the quality of our services, not the strength of our messages.”
― Good Services: How to Design Services that Work
― Good Services: How to Design Services that Work
