Emily Heyward > Quotes

“Start with a need that’s too small or functional, and you’ll end with a brand idea that’s lackluster, indefensible, and uninspiring.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“When people choose which brands to love, they’re choosing which part of themselves they want to convey to the world.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“Problems are the most effective springboard for innovation.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“As long as there are shortcomings or pain points, there’s space for disruption.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“The why test always ends with fear of death!”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“If you are introducing a new idea to the world, grounding it in a familiar need is important. familiar problem, unexpected answer. It’s that combination of comfort and surprise that enables new brands to quickly make their way into peoples lives and become indispensable.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“A name should be a canvas for the brand.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“The brands that people love the most all stand for a clear emotional idea that’s greater than the products benefits.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“When we’re building brands for startups, we’re helping solve the challenge of how to get people to care.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“What beloved brands do successfully is make it about the consumer, not themselves.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“The brands that people love the most effortlessly combine the functional with the emotional.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“The problem you’re solving is the foundation for your brand strategy, so you want to make sure you’re setting yourself up to build a brand that taps into people’s deepest motivations, dreams, and desires.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“When you ground yourself in your consumers and why you exist for them, branding becomes an act of generosity instead of an act of self-congratulation.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“Remember: It’s not just about how you want your brand to be seen. It’s about connecting your brand to how people see themselves.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One

“The emotional resonance of a brand is not something that can be invented from thin air. It has to be backed up by how a company actually behaves and the products that it sells.”
― Emily Heyward, Obsessed: Building a Brand People Love from Day One