Emily Heyward
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Obsessed: Building a Brand People Love from Day One
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* Note: these are all the books on Goodreads for this author. To add more, click here.
“Start with a need that’s too small or functional, and you’ll end with a brand idea that’s lackluster, indefensible, and uninspiring.”
― Obsessed: Building a Brand People Love from Day One
― Obsessed: Building a Brand People Love from Day One
“When people choose which brands to love, they’re choosing which part of themselves they want to convey to the world.”
― Obsessed: Building a Brand People Love from Day One
― Obsessed: Building a Brand People Love from Day One
“Problems are the most effective springboard for innovation.”
― Obsessed: Building a Brand People Love from Day One
― Obsessed: Building a Brand People Love from Day One
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