Henry Adaso > Quotes

“Who is this content for? Where are they in the buying journey? What keeps them up at night? What problem can I help them solve? What’s their path to the solution? What’s the best way to deliver the solution? How can I meet my customers where they are? Why should they care?”
― Henry Adaso, Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales

“Business decision makers value the little things, like not demanding an hour of their time. Thirty minutes of concise and focused pitching shows that you did the research upfront. More importantly, it shows that you respect their time.”
― Henry Adaso, Content Mapping: Unlocking the Power of Content to Increase Engagement, Leads and Sales