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Start by following Coreen T. Sol, CFA.
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“Literally, time is money. Starting to save now instead of later lessens the amount you will need to contribute.”
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“Money doesn't care where it came from or what it is spent on, and neither should you.”
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“Anticipating the pain of regret if the odds don't play out as expected can impel you to play your hand prematurely. This is why a plaintiff may settle for a reduced award rather than take their chances in a court.”
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“Generally, you'll be motivated to sell sound investments and hold onto the bad ones because we prefer to feel good about the gains and avoid the pain of acknowledging loss.”
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“In every case of frenzied investing and herd mentality, investors who participate later in the cycle operate at an elevated and often unnecessary risk.”
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“The sheer number of new businesses that fail speaks to the optimism of entrepreneurs to wander down such a gauntlet, and their willingness to believe that norms don't apply to them. But on average, of course, they do.”
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“With gambling or investing, if your gains are quick and easy, you will tend to keep the money in a separate mental account. So, if you subsequently lose it, you won't feel as upset as you'd think if you lost the money you brought to the casino. Yet, they are both pots of currency.”
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“Once your investment account has touched a peak value, it's almost impossible to forget that number.”
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“The more times in a row that the coin lands on heads, your confidence in calling heads will grow, even though the odds have not changed.”
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“Timing the market is a biased investor's game.”
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“You're more inclined to make a new investment after having success on your most recent transaction.”
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“Tread carefully when making assumptions based on representativeness. If it walks like a duck and talks like a duck, it might not be a duck.”
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“Money illusion is also why your Uncle John still gives you $50 per year for your birthday. That's the same amount that he's given you since you were born, and it used to be a tidy sum of money back then.”
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“Stocks aren’t like a pair of shoes with a consistent value that you can buy on sale—the value of a business changes based on economics and its prospective earnings.”
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“Like streamers on top of a sailboat indicating wind pattern changes, when long-term rates are lower than short-term rates, it's a telltale that trends are likely changing.”
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