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“Money can’t buy love.”
― Emotional Branding: The New Paradigm for Connecting Brands to People
― Emotional Branding: The New Paradigm for Connecting Brands to People
“Buying is an activity understood by economists. Shopping is a phenomenon of interest to anthropologists and sociologists.”
― Emotional Branding: The New Paradigm for Connecting Brands to People
― Emotional Branding: The New Paradigm for Connecting Brands to People
“A new philosophy is sweeping over businesses that privileges creation, imagination, and responsibility to the people.”
― Emotional Branding: The New Paradigm for Connecting Brands to People
― Emotional Branding: The New Paradigm for Connecting Brands to People



