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“Buying is an activity understood by economists. Shopping is a phenomenon of interest to anthropologists and sociologists.”
Marc Gobé, Emotional Branding: The New Paradigm for Connecting Brands to People
“A new philosophy is sweeping over businesses that privileges creation, imagination, and responsibility to the people.”
Marc Gobe, Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding
398 ratings
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Brandjam: Humanizing Brands Through Emotional Design. Brandjam
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Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy Citizen Brand
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