Steve Multer > Quotes

“There are precious few problems a good taco won't solve.”
― Steve Multer

“Don't tell them what you want to tell them; tell them what they want to hear.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“Instead of asking: "How can I get customers to buy my product?” try asking: "What story does my product tell, and what human value do I provide?”
― Steve Multer

“Stories travel furthest and last longest when told with passion and care for the listener.”
― Steve Multer

“In the end, value is all that matters to every participant in any speaker-audience interaction. Either a story delivers value or it doesn’t; everything else stems from that simple equation.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“People don’t buy products today; they buy visions of a better tomorrow.”
― Steve Multer

“Every great story delivers 5 gifts to your listener: Value. Passion. Connection. Communication. Transformation.”
― Steve Multer

“I learn the most when I shut up the longest. Talk less, ask questions more. Really listen to the answers and keep the focus on them rather than turning the spotlight back on yourself.”
― Steve Multer

“Prove value first; Prove value always.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“Every story you choose to tell has the potential to make another person’s life better.”
― Steve Multer

“Every talk you give has the potential to improve another person’s life. Each of us has the power to positively affect a fellow human being, to broaden a perspective, open a new door to success, make their job easier, help them through a moment of crisis, or to be a bit happier or healthier thanks to our story. Share your dream of a better tomorrow, and invite others to join you in that dream.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“There are few problems a good taco won't solve.”
― Steve Multer

“I do some of my best writing late at night, then delete it in the morning. Discovering what I don't want to say teaches me what I do want to say.”
― Steve Multer

“Average brands share the pitch. Smart brands share the passion.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“What we say is the foot in the door. How we deliver on what we say is the welcome into the room.”
― Steve Multer

“People don’t just buy products today; they also buy visions of a better tomorrow.”
― Steve Multer

“Prove Value First, Prove Value Always.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“Every story has the potential to make another person’s life better.”
― Steve Multer, Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Value-Driven Marketing

“Each of us has the power to positively affect a fellow human being with our story. We might broaden a perspective, open a new door to success, improve someone’s work life, help them through a moment of crisis, or make them bit happier or healthier thanks to our story. Share your dream of a better tomorrow, and invite others to join you in that dream.”
― Steve Multer

“The contract isn’t guaranteed until the plane leaves the ground.”
― Steve Multer

“I do my best writing late at night, then delete it out in the morning. Discovering what I don't want to say teaches me what I do want to say.”
― Steve Multer