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“The life of a designer is a life of fight: fight against the ugliness.”
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“If you can design one thing, you can design everything.”
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“I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.”
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“You can say, "I love you," in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it's really intensive and passionate, you know, and it might work.”
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“The repercussion of ugliness is endless.”
― The Vignelli Canon
― The Vignelli Canon
“Unfortunately, there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuos flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution.”
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“Almost all the great American graphic designers have used white space as the significant silence to better hear their message loud and clear.”
― The Vignelli Canon
― The Vignelli Canon
“Creativity needs the support of knowledge to be able to perform at its best”
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“Design is not art. Design is utilitarian, art is not”
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