Don Peppers > Quotes

“Being trustworthy requires: Doing the right thing. And doing things right.”
― Don Peppers

“So if you want to loyalize a customer, try remembering some specific need or preference the customer has communicated to you in some way, and deliver on that need without having to be reminded.”
― Don Peppers, Customer Experience: What, How and Why Now

“However you look at it, trust is probably the single most important ingredient in any personal interaction or relationship.”
― Don Peppers, Extreme Trust: Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised